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Research papers

Introduction

The objective of this seminar is to clarify the key issues that face companies in the Single European Market, to analyze how this perspective influences their strategies, and to determine the new needs for information and consultancy which...

Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Debomy
Company: OPTEM
June 15, 1990
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Citation

Debomy, D. (1990a, June 15). Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-3472


Research papers

The single European market and the market research sector of services

The aim of the paper is to provide a brief description of background and context of the internal market programme. I shall then look in some detail at the main areas of change and implication for the sector of your business activity: The market...

Catalogue: ESOMAR Congress 1989
Author: Victor Pou Serradell
September 1, 1989
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Citation

Serradell, V. P. (1989a, September 01). The single European market and the market research sector of services. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-single-european-market-and-the-market-research-sector-of-services


Research papers

1992

This paper takes a detailed look at the financial services industry in Europe, with particular reference to the position in the U.K. First we set the scene with a description of where the industry has come from, where it is now and the opportunities...

Catalogue: ESOMAR Congress 1989
Authors: Stephen Bairfelt, Erik de Kort
August 15, 1989
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Citation

Bairfelt and de Kort (1989a, August 15). 1992. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/1992


Research papers

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
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Citation

Petite, M. (1988a, June 15). The single European market of 1992. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-single-european-market-of-1992


Research papers

Market research now has to be on a European scale

The need for research in Europe could thus fall into one (or a combination) of the following clearly defined important groups. A. Single country projects in order to establish first of all if there is a potential market in the country and possibly...

Catalogue: The European Marketing Research Review 1972
Author: Nicholas M. Rubashow
June 15, 1972
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Citation

Rubashow, N. M. (1972a, June 15). Market research now has to be on a European scale. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-now-has-to-be-on-a-european-scale